The Power of Story as a Leadership Tool

We are Storytellers: Why and How to use the Magic of Storytelling in your Business Communications from Corporate Principles to Brand Strategy

Through my arts career and business operations roles, I’ve developed an appreciation for the power of story as a leadership tool to set the tone, shape perception, and bring a group to life. From corporate mission statements to brand matrixes to personal memoirs, story is the mythology that raises our energy and invites us to connect through a sense of shared purpose, magnetizing us with meaning and fostering trust. A strong narrative empowers everyone, aligning the interests of all stakeholders, enriching relationships, and driving actions towards a shared vision. At the heart of every organization, the power and magic of story is a key communication tool, and has been a guiding force throughout my career and private life.

Story is comprehensive, universal, timeless, we carry story in our bones. The unique alchemy of story renders it the most powerful, tool of engagement.

Article in process 💛... check back April 2022 for

What is a story?

Why is story so effective? How does story affect us?

How can you use story in your business communication?