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CBD CONTENT INDEX

part 1. Communication Theory & Information Literacy

part 2. CBD's Holistic Model of Communication Design - Elemental Strategy

part 3. The Craft of Communication - Language as Currency

content in development until summer 2022

part 1.  COMMUNICATION THEORY & INFORMATION LITERACY 

- encompasses the following -

COMMUNICATION THEORY

philosophy of communication  |  communication is constant and continual  |  our interface  |  mechanics  |  sender & receiver  |  messaging  | linguistics  |  cross-cultural communication  |  what is communication  |  what is information  |   communication styles, traditions & standards  |  sign languages  | etiquette and formality  |  communication hygiene  |  bio-communication  |  translation  |  nuance & subtlety

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SEMIOTICS

meta  |  linguistic relativity  |  pragmatics  |  syntax  |  discourse  |  the language game  |  semiosphere  |  meta-narrative  |  emergence  |  encoding and decoding  |  interpretation  |  culture  |  meaning  |  information  |  signs and symbols  |  connotation denotation annotation  |  signification  |  social engineering  | architecture of belief  | information modelling  |  conceptual frameworks  |  the lens  |  metaphor  |  structuralism  |  post-modernism  |  representation  |  humour  |  read between the lines  |  deconstruction  |  glissement   |  intertextuality  |  palimpsest  |  pop  |  we conceal as we reveal

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HISTORY OF COMMUNICATION & REPRESENTATION

anthropology of language  |   history of images  |  the power of story  |  yin and yang  |  you've got mail  |  telecommunications  |   photography & abstraction  |  what happened: oral vs recorded history  |  mythology  |  the alphabet: written language  |   libraries   |   legacy: i was here  |  paper  |  etymology  |  distinction: the power of a name

DIGITAL SPACE

cyber-semiotics  |  SEO  |  AI  |  algorithms  |  security & safety  |  social media  |  platforms & channels  |  data storage structures  |  programming  |  search engines  | online etiquette  |  the cloud  |  digital literacy  |  the screen  |  age of information  |  artificial intelligence  |  virtual reality  |  surveillance

MASS MEDIA

hegemony  |  dissemination  |  framing and culture creation  |  mass media  |  culture coding and creation  |  the dream  |  social engineering  |  positioning and definition  |  collective consciousness  |  paradigms  |  the gaze  |  advertising  | information hierarchies  |  radio  |  iconography  |  the news  |  entertainment  |  mainstream vs fringe psychology  |  politics and communication  |  centralization & decentralization of information  |  publicity  |  talking heads

CONSCIOUSNESS & COGNITION

NLP  |  hypnosis  |  core belief engineering  |  neurology and meaning  |  filters  |  kaleidoscopes  |  perspective  |  perception  |  mirrors and magnifying glasses  |  language and consciousness: humanity's conceptual universe  |  models of cognition  |  neurodiversity and communication  |  words and the brain: the relationship between words and thought  |  neurology and culture  |  brain quadrants and information processing  | mindfulness in communication  |  neuroprogramming & neuromarketing  |  subliminal communication  |  change the channel  |  talk therapy

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METAPHYSICAL

prayer  |  affirmation  |  invocation  |  spell-crafting  |  mantras  |  the power and magic of words  |  cosmology  |  subtle language  |  esoteric communications  | the power of silence  |  grammar & glamour  |  alchemy  |  throat chakra  |  quantum communication  |  light keys  |  inter-dimensional communication: channeling & mediumship  |  elementals of communication  |  the language of numbers

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SECURITY & SELF DEFENCE

discernment  |  encryption  |  universal language  |  light language  |  hacking  |  cybersecurity  | privacy  | the power of secrets  |  ownership & copyright  |  information vs misinformation  |  hack mechanics of manipulation & toxic communication  |  lies and distortion  |  hear no evil speak no evil see no evil  |  blockchain  |  slander, framing, rumour and gossip  |  Smart contracts  |  transparency  |  coercion

MANAGING INFORMATION FLOWS

experience  |  question | research  |  organization  |  synthesis  |  analysis  |  assessment  |  decision  |  dissemination  |  critical thinking & reasoning  |  communication logistics  |  models  |  concepts  |  theories  |  data vs facts  |  ideas  |  spectrums  |  significance & insignificance  |  discretion  |  summary: the higher level  |  holistic vs sequential  |  deriving insight  |  subjectivity & objectivity  |  what to trust: when does information become truth and who says so  |  scientific method  |  memory  |  sourcing information  |  framing, bias and agenda  |  birds eye view  |  reflection  |  the 5 Ws and how 

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part 2. COMMUNICATIONS BY DESIGN'S HOLISTIC MODEL OF COMMUNICATION

- elemental considerations & strategic principles -

 

ETHER & ENERGY: communication & your life force

quantum field - frequency - attunement - vibrational elements

resonance  |  frequency  |  alignment  |  consistency  |  animation |  activation |  rhythm  |  presence  |  polarity  |  magnetism |  vibration  |  compelling  |  coherence  |  attraction  |  charisma  |  set the tone  |  resonance  |  attunement  |  communication moves energy  |  vitality  |  layering  |  continuity

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AIR & THOUGHT: communication & your mind wiring

psyche - intellect - understanding - mental elements

framing and positioning  |  messaging  |  narrative structure  |   education  |  information  |  wit  | channels  | simplicity  | transmission  |  focused  |  accuracy  |  education  |  informational  |  clarity |  direct  |  less is more: precision & concision  |  persuasion  |  definition  |  verbal acuity  |  repetition |  sequential and holistic

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FIRE & WILL: communication & your core essence

spirit - soulfulness - depth of direction - purposeful elements

mission vision values  |  purposeful  |  collective consciousness  |  reputation  |   legacy  |  value  |  impact  |  credibility  |  intent  |  conviction  | integrity  |  inspiration  |  direction  |  leadership  |  alignment  |  relevance  |  understanding  |  transformation  |  language as currency  |  responsibility  |  navigation  |  story  |  the universal  | influence

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WATER & FEELINGS: communication & your heart space

sentimentality - reception - connection - emotional elements

community  |  relationships  |  inclusion and exclusion  |  belonging  |  authenticity  |  relatability  |  establishing trust  |  osmosis of care  |  feeling and vibration  | romance  |  personal  |  testimonial  |  engagement  |  compassion  |  non-violent communication  |  lubrication  |  connection  |  bonding  |  love languages  | healing communication  |  reception  |  the tribe  |  responding vs reacting  |  emotional freedom technique

EARTH & MATTER: communication & your body

form - structure - sensation - physical elements

form & function  |  expression  |  delivery  |  body language  |  visibility  |  sensory  |  desire  |  stimulation  |  experience  |  nonverbal elements of a text  |  stand out  |  creativity  |  entertainment  |  mobilization  |  behavioural science  |  activation  |  attraction  |  attention  |  instinct  |  alluring  |  harmonious  |  beauty & attention  |  sensation  |  aesthetics  |  embodiment

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part 3. THE CRAFT OF COMMUNICATION

- language as currency in writing, speech, and design -

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BUSINESS COMMUNICATION

tell me about yourself |  resume  |  cover letter  |  navigating the professional digital space  |  look great on Zoom  |  negotiation  |  persuasion  |  leadership in communication  |  social capital & influence |  collaboration & coordination  |  diplomacy & tact  |  building trust: discretion, protection and follow through  |  networking  |  mediation  |  contracts  |  legalese  |  briefing: how to analyze a text quickly and effectively  |  interviews  |  client relations  |  emotional intelligence

WRITING

content creation  |  blog  |  editorial  |  social media  |  emails  |  write like you speak  |  copywriting  |  technical  |  corporate  |  language  |  scriptwriting  |  reports  |  proposals & submissions  |  editing  |  storytelling

PRESENTATION & PUBLIC SPEAKING

relaxation  |  star power: why you  |  listening  |  energetic leadership  |  captivation  |  spotlight: attract and hold the focus  |  embodiment  |  raise the energy  |  speak to the space  |  look like a star in pictures  |  expression  |  personal vs stage presence  |  personal style: self presentation & polish  |  first impression  |  erase the middle man  |  using humour  |  care so they will too  |  prepare a presentation  |  delivery technique  |  projection  |  script analysis  |  overcome nerves and shyness  |  image consulting  |  headshots

BIO MECHANICS

poise  |  composure  |  the mask  |  expression |  nonverbal elements of communication  |  gesture  |  rhythm |   body language

YOUR VOICE

diction  |  intonation  |  pacing  |  melody  |  consonants & vowels  |  expression  |  volume  |  the opposite solution  |  whisper  |  hold the tone  | your authentic voice  |  timbre  |  juicy or dry  |  the beat  |  everyone can sing  |  become an engaging speaker

DESIGN

style  |  images  |  colour  |  geometry  |  texture  |  space  |  sound  |  scent  |  touch  |  sound and meaning  |  acoustics  |  typography

MARKETING

creative strategy  |  call to action  |  seduction  |  market positioning  |  visibility  |  social media  |  target audience  |  needs and desires  |  inbound & outbound  |  culture-based marketing  |  brand assets  |  keyword optimization  |  public relations  |  campaigns  |  content marketing  |   digital vs print space  |  affiliation  |  social media  |  SEO

CONTENT CREATION

creative  |  ideation  |  development  |  coordination and implementation  |  video  |  multi-media content  |  optimization  |  data analytics  |  content management  |  storyboarding  |  user experience  |   content index architecture

BRAND DEVELOPMENT

archetypes  |  key message  |  core narrative  |  brand identity  |  set the tone  |  embodiment  |  corporate mythology  |  cosmology: your brand is a universe  |  brand story  |  vision  |  values  |  mission  |  strategy

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Communications by Design © Virginia Leigh 2022

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