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METAL - THE PSYCHOLOGY OF COMMUNICATIONS

APPEAL TO THE MIND - PSYCHE

LESS IS MORE

Don't overload your viewers. If you give them more than they can handle, even though to you it might feel generous, to them it feels overwhelming. Understand the limits of your audience - attention span, amount of info they are able to take in at once -  give info in integrat-able useful bits not too much at once. If it's too much, it's overwhelming not exciting.

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