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THE POWER OF STORY
STORY AS A NARRATIVE TOOL FOR/OF ENGAGEMENT
Story creates experience and alchemy
Story alchemizes our brand experience through creating an experience - we engage on a deeper level.
Invites the client, colleague, customer to participate - invites them into the universe of hte brand
Stories are living - living beings, living realms.
The frame is the realm of hte story and great branding positions us the customer inside the frame of hte brand
story helps the client / employee/ audience - all stakeholders - participate in the vision and mission of a brand
invites stakeholders to be part of their world
creates a universe
experience the lifestyle of your brand while you engage in it
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