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THE POWER OF STORY

STORY AS A NARRATIVE TOOL FOR/OF ENGAGEMENT

Story creates experience and alchemy

Story alchemizes our brand experience through creating an experience - we engage on a deeper level.

Invites the client, colleague, customer to participate - invites them into the universe of hte brand

Stories are living - living beings, living realms.

The frame is the realm of hte story and great branding positions us the customer inside the frame of hte brand

story helps the client / employee/ audience - all stakeholders - participate in the vision and mission of a brand

invites stakeholders to be part of their world

creates a universe

experience the lifestyle of your brand while you engage in it

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